Linking website to instagram10/23/2023 ![]() ![]() The majority if your traffic will be coming from mobile devices. Speaking of looking good, the #1 thing you need to remember is that this absolutely, 100% needs to be a responsive page. One might have images of products in the background, one might have a stack of books to indicate your blog, whatever. Each entry, each link, should look unique and convey exactly what the user is getting when they click through. If you’re going to go deep into graphics, I recommend putting some work into graphic design for each call to action. You can sway users to another link with graphics and more visible calls to action. Just like with Google search results, the first link is going to get the majority of the traffic, all else being equal. Just keep in mind that only the first few links are going to be visible to a user without scrolling. One of the apps I’ll mention later copies each Instagram post you make, with a clickable link, so people coming from your posts can see where they want to be going visually without needing to read the links and captions. The page can have as few or as many links as you want it to have. ![]() You don’t want all of your site navigation and extraneous data that takes away from the goal of this being an intermediary page. It should essentially be a blank HTML file when you start, excluding all of the tracking scripts I mentioned. What I mean by that is you don’t want to just make it a blog post format in WordPress or anything like that. Now, you want this page to be non-standard. You have custom branding here, because it’s just another page on your website. Call it something like or whatever you like. It’s a landing page for Instagram traffic. This page should have the Facebook tracking pixel installed, as well as Google Analytics and whatever other tracking code you want to use. All you’re doing is making a single page, essentially, which will have links leading out to other pages. The Do It Yourself Methodįirst up, as I mentioned, you need to have a website. Just keep in mind that, generally, the apps are going to cost money, while the DIY method can be done on your own with no additional resources beyond what you already have, assuming you have a website already. I’ll run over how to do it yourself first, and if that seems like too much work, you can look into the apps. It’s like a choose your own adventure page for calls to action put several options in place for users to choose from.Īs I said, there are a few available apps for doing this automatically, but you can also do it on your own. Instagram links to the hub, which links to pages A, B, C, D, and E. But rather than sending people to a homepage or some other boring page, why not make it a link hub?Ī link hub in this case is just a page that has multiple links leading to other pages. ![]() If you only have space for one link, obviously you’re going to use it. So, let’s start at the beginning what is the method, in the first place? I’ll give you a rundown of apps and how to do it yourself after the description. The method I’m going to propose is one that several apps have picked up and made services around, but it’s something you can also do yourself. However, it may or may not be worthwhile for your goals. It’s not against any Instagram terms of use or rules, so you won’t get banned for using this method. What if I told you there was a way you could put more than one link in your bio? You can, but the fact is, it’s a bit of a workaround. Do you link to your homepage? Do you link to a landing page? Do you use an affiliate link to an Amazon storefront, to try to make some sales? Do you link to a rotating selection of content you’re promoting, at the detriment of other content? That link is your one, single available link slot in your profile bio. There’s only one location on a profile where a link can be clickable. They focus more on keeping people on their site, not sending them elsewhere around the internet. Where most social networks encourage links and curated content sharing, Instagram doesn’t allow links in posts to be clickable, though you can still post them if you want. It’s focused on mobile first, to the extent that you can’t even post from a desktop device. Instagram is an interesting social network because it eschews many social media conventions and yet is still quite successful.
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